A guide to faster ordering
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Thank you for choosing Juice Promotions Australia Pty Ltd ( www.juicepromotions.com.au ) for your promotional product requirements.
 The aim of our website is to make the complex ordering process as simple as possible for you. For your assistance we have outlined the steps below to quickly and easily supply your order. Following these steps can also help you achieve faster turnaround times and reduce any ambiguity.
Please call 1300 "Anything" (1300 269 844)
with any questions. We are here to help you. Or Click
Here for an online registry form.
Our pricing
All prices displayed on this website are indicative and can change without notice. Prices are per unit and exclude GST and local delivery costs to your door. When you place an order 10% GST will be added to the total and shown separately on your e-mail confirmation. If you have a quote from an existing supplier, send it to us and we will beat it by 10% (excluding importers and manufacturers).
Finalize and send your order
You can purchase promotional products from us by traditional methods (fax order to 02 9315 8000) or by using our online system by Clicking Here. We will then contact you to confirm your order requirements.
Send your artwork
Please consult with us about suitable formats. 'EPS',
PDF and 'jpg' files are our preferred formats. If you do not have an artwork
file we can help - please call us on 1300 269 844. Click
Here to e-mail art work file directly to us, with reference to your
job name, i.e. "John Smith, Gasoline Style Shirts"
We will send you a sample - and approval sign off form. Most samples, where available are free of cost (excluding delivery)
We confirm your order and send an invoice for the deposit.
We will send you an email to confirm receipt of your order. We normally require a minimum 50% deposit on all orders before commencing work. Accounts can be set up upon filling out and accepting our terms and conditions. Please Click Here to apply and fax your application to 02 9315 8000.
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| How to Choose Correct Promotional Products |
If the golden rule in real estate is location, location, location, the corollary in promotional products (PP) marketing must be relevance, relevance, relevance.
While the industry has for some time labored under an image of cheap and
tacky give-aways seen as a mere afterthought to mainstream marketing activity,
more large marketers are realising the power of PP in achieving key objectives
like brand-building, brand awareness and the creation of customer goodwill.
In the end it doesn't matter whether you use a pen, mug, T-shirt or even a balloon to achieve those aims - the point is whether that particular PP is pertinent to your market, relevant to you specific customer base and appropriate to your particular objectives.
In other words, relevance is the key. Yet faced with the multitude of potential PP out there, where do you start in choosing what will be most appropriate for your business, marketing objectives or brand campaign?
Customers themselves are probably a good place to begin. Market research can reveal which product or products will both satisfy your objectives and connect effectively with a target market.
A good overall indication to what customer want from a PP is shown in a recent quantitative study by Brian Sweeney & Associates.
It found that 84% of consumers thought it was "extremely important" that the PP be "consistent with the corporate or brand image".
"In light of this sort of consumer attitude, it's clear that the appropriateness of the product selected will depend entirely on what the product is being used for or in support of - in other words, your objectives".
Ann Bradford of Buckingham Pewter says a wide range of factors should be considered when selecting a PP or a range of PP. These include level of seniority of the recipient, their nationality, geographic location and a myriad of other variables.
"It's no use giving a $1.50 gift to a client who has just spent $1 million with your company," Bradford points out, "By the same token, you would not hand out $30 pens by the thousands at a trade show."
"How the products will be distributed also has a bearing on what is to be selected. Will it be hand-delivered by representatives, picked up at a trade show, direct-mailed or distributed with your own product?"
"But basically the most important element to consider when choosing a product is the concept and therefore the objective. The idea needs to be creative, interesting and appealing so it stands out from the crowd."
"The creative must also sell or reinforce other messages which are part of your overall marketing objectives."
Debra Kessler, joint managing director of The heavenly Group, agrees that choosing a PP item depends entirely on its purpose.
"There is no benefit in giving away a Promotional item which does not give something back," Kessler says. "Lots of clients get an idea in their heads of what they would like to give away but the product selected doesn't suit their image of business."
"A cheap-looking promotional item will not reflect the high quality image of an upmarket client."
Kessler says budget, brand or corporate image, quantity, timing, method of delivery and the nature of the recipient - male or female, white or blue-collar, desk bound or mobile - will all play vital roles in choosing the right product.
However she stresses that the objective of a PP campaign i snot "to give away free stuff" something which lots of marketers tend to forget.
"For instance, a computer repair company wants to inform clients about a new pick up and delivery service they have launched. They could send out a cap with their logo on it (which will probably sit at the bottom of someone's wardrobe) or a pen with a logo branded on the side (which would probably land in the desk drawer, never to be seen again)."
"But if they choose a mouse mat printed with details of the new service and their company's phone number, they are putting their message right in front of the people who use the computer."
"If a computer breaks down, there's no need to search for information - it is right in front of them in a convenient and functional form."
"You may also have to think strategically about PPs within a single campaign, providing a variety of different products to cater for different target markets," she says.
"For example a company exhibiting in a trade show may have low-priced," smaller items to give out on their stand. Small may be a significant criteria here because storage and display space is at a premium.
Further to that, the client may have more elaborate gifts available for those customers who have converted from prospects to clients for a 'special' they run after the trade show with the aim of creating purchase incentives.
"Most of our clients have different levels of merchandise for the different levels of management, for different customer and for differing activities and objectives within a single campaign."
Harry Sussman of Caprina has also identified a strong trend toward quality over quantity in clients choice of PPs.
"It's far better give 100 polo shirts which are embroidered than 1000 T-shirts which are screen-print," he says.
For the marketer, value for money is a crucial element. Sussman says his company chooses the most appropriate product according to a brief covering budget, volume, method of distribution. themes, colours, timing and mission statements. Caprina puts forward a range of suggestions and the client has the final say. He admits however that value for money is a very complex and subjective issue.
"An item which costs next to nothing and almost qualifies a 'junk' can often be just as or more effective than a very expensive item," Sussman says.
"It all depends on the marketing objective and price is not always the most important consideration."
Bradford says that as with all other forms of marketing, PP marketing must be accountable and measurable in terms of overall costs compared to results achieved.
The concept of value for money also depends on the "reach" required for the campaign.
"For example, there would be no point in doing a give-away of gold pens if the customer wants to reach over 10,000 people - it's simply not appropriate and it's not cost-efficient."
"It all comes back to getting a thorough brief from the client regarding the best product for application of artwork, quantity, budget and distribution."
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